9 Biggest Google Ads Trends You Need To Know In 2024
Deeply confused about what lies ahead on your Google Ads platform in 2024? As we embrace the dawn of 2024, a wave of freshness not only graces the calendar but also sweeps through the advertising strategies because Google Ads is evolving! So advertisers take a path forward to stay tuned amidst the latest Google Ads […]
How Meta Engaged View Attribution Captures True Value of Video Ads
Have you ever wondered what happens after someone watches your video ad, but doesn’t click through? They might be intrigued, but busy. They might be interested, but distracted. They might even be halfway to conversion but need a little nudge. The video is left unfinished, leaving you with nothing but unanswered questions about their engagement. […]
Google Ads and updates from the Google Marketing Live
The pandemic has made us stay behind doors and choose online purchases and sales. This has made a drastic fall to many businesses so to help everyone survive the pandemic without further damage, Google keeps providing new features and tools to simplify life. Google Marketing Live was streamed earlier this week and due to the […]
Bing’s Revamp: Will it be a Game Changer for the Future of Search Engines Technology?
Search Engines have become an integral part of our daily lives, with a growing number of people relying on them to find information and assistance on a vast array of subjects. It has become an increasingly popular platform for advertisers to showcase their brands and connect with potential customers. Search engine advertising has grown significantly […]
YouTube Launches 3 New Post Updates
YouTube has been a platform for many to showcase their talents via videos and get better opportunities worldwide. There are many people who have reached better heights because of this platform. The eligible users are also provided with monetization. Users have been taking it seriously and working on their content to reach a huge […]
Fuel up and Reach More Customers using Hotel Booking Extension on Google Ads
The pandemic has made us stay behind doors isolating ourselves for our good and for the goodness of others. People are eagerly waiting to go out and visit many places but the time has not yet come. If we look at the other side of the coin, it has completely collapsed the travel sector. The […]
Microsoft Advertising plans to make changes to Phrase Match and Broad Match Modifier
Microsoft Advertising has been planning to roll out changes to the phrase match and broad match modifier (BMM), in that way they have informed this process will begin in the next few weeks by incorporating phrase match to the behaviours of a broad match modifier. By doing this, keywords will be more simplified and this […]
Latest Google Ads Updates & Announcements of 2018, one should Never Miss Out!
By now marketers would have come to the conclusion “expect the unexpected” as Google has brought in shocking announcements and updates. Yes! Google has brought in a huge list of updates for the year 2018. These updates can assist businesses to optimize their campaigns in a smarter way. Well, if you think you haven’t made […]
Easier resubmissions and appeals for Disapproved Ads or Limited Ads – Google Ads update?
Google Ads introducing a new feature that enables advertisers to appeal policy decisions directly in Google Ads. The advertising policy exists to ensure high-quality ads are served across the platform. But sometimes the same policy disapproves the ads of advertisers with good intentions. To empower every business to get their ads up as soon as […]
Google Puts off its Page Experience updates to June 2021
Last year, Google announced that its Page Experience algorithm to be up and live by this year, but Google has rescheduled the update to June 2021. To improve the page experience, Google has been planning to introduce new tools to help publishers and sites to make improvements. Page experience update to roll out by mid […]
