Why should we opt for Device bid adjustments in our PPC Campaigns?
Digital marketers and advertisers have faced challenges in recent years as society increasingly moves to a multi-device lifestyle. Even though people may still switch between several devices with ease, mobile devices have unquestionably overtaken other priorities for many. Which businesses can benefit from Device bid adjustments? Businesses that provide “Instant” solutions, like restaurants or plumbers, […]
How to use device bid adjustments
Google provides the ability to adjust bids on a device level. This means we can set bid levels for individual device types like desktops, tablets, and smartphones. We can choose to advertise only on a single device or we can select certain increase/decrease percentages for specific devices. Need for Device Bid Adjustments To optimize the […]
Google Rolls out New Bidding Features in Google Ads
Google has been constantly helping its users with effective tools that help them achieve their goals. In that way, now Google has rolled out a set of four new bidding features to help advertisers in reaching their goals on Google Ads. In the last update, Google surprised us by changing the entire method of classifying bid […]
