9 Biggest Google Ads Trends You Need To Know In 2024
Deeply confused about what lies ahead on your Google Ads platform in 2024? As we embrace the dawn of 2024, a wave of freshness not only graces the calendar but also sweeps through the advertising strategies because Google Ads is evolving! So advertisers take a path forward to stay tuned amidst the latest Google Ads […]
Google Ads and updates from the Google Marketing Live
The pandemic has made us stay behind doors and choose online purchases and sales. This has made a drastic fall to many businesses so to help everyone survive the pandemic without further damage, Google keeps providing new features and tools to simplify life. Google Marketing Live was streamed earlier this week and due to the […]
Latest Google Ads Updates & Announcements of 2018, one should Never Miss Out!
By now marketers would have come to the conclusion “expect the unexpected” as Google has brought in shocking announcements and updates. Yes! Google has brought in a huge list of updates for the year 2018. These updates can assist businesses to optimize their campaigns in a smarter way. Well, if you think you haven’t made […]
The Google Guarantee Badge for Local Service Ads 2019
Have you ever come across a green ticked badge when you searched for home services like plumbing, locksmith, electrician etc.? This mark symbolizes that Google has given that particular business for delivering high-quality of services or products. If you are a local service provider, delivering rich quality services then you should know more about Google […]
Google Analytics and Google Ads Teamed Up To Solve Today’s Marketing Challenges
With the advancement in technology, everything has changed. This change has mainly affected the marketing funnel as well; the path customers choose to reach a product. To keep up with customers, marketers have fully involved themselves in delivering a personalized experience and fast-paced customer journey. “Today’s customer journeys might resemble anything from a pyramid to […]
Google Introduces Policy Manager to Avoid Ad Penalties in Google Ads
In recent years, Google has been taking serious steps to protect audiences from fraudulent, illegal and fake Ads, created in its interface. As you already know Google has also removed 2.3 billion bad Ads and 1 million Accounts for violating Google’s Policies. Now Google has launched a new feature named Policy Manager to manage its policy violations. […]
Google Plans to Merge Google Search Console and Analytics into an Integrated Report?
Earlier this week, Google sent out emails and messages on the search console to the website owners informing them that Google will process a Beta test in combining both Google Search Console and Google Analytics. Before we leap in, let us have a glimpse at what Google Console is, and who can gain benefits out […]
Easier resubmissions and appeals for Disapproved Ads or Limited Ads – Google Ads update?
Google Ads introducing a new feature that enables advertisers to appeal policy decisions directly in Google Ads. The advertising policy exists to ensure high-quality ads are served across the platform. But sometimes the same policy disapproves the ads of advertisers with good intentions. To empower every business to get their ads up as soon as […]
Google Makes Changes in Classifying Bid Strategies for Search Campaigns – 2021
Google keeps surprising its users by giving an eye-chilling experience. In that way, this time Google has made a big change to the way they usually organize Smart bidding strategies. This will be a lot easier for the users to choose the right strategy for their Search campaigns in Google Ads. Smart Bidding in Google […]
Google Puts off its Page Experience updates to June 2021
Last year, Google announced that its Page Experience algorithm to be up and live by this year, but Google has rescheduled the update to June 2021. To improve the page experience, Google has been planning to introduce new tools to help publishers and sites to make improvements. Page experience update to roll out by mid […]
