Why should we opt for Device bid adjustments in our PPC Campaigns?
Digital marketers and advertisers have faced challenges in recent years as society increasingly moves to a multi-device lifestyle. Even though people may still switch between several devices with ease, mobile devices have unquestionably overtaken other priorities for many. Which businesses can benefit from Device bid adjustments? Businesses that provide “Instant” solutions, like restaurants or plumbers, […]
Learn How to Use Google Ads Call Only Campaign to get customers to contact you
Customers usually want to find the quickest possible way to contact the businesses they’re interested in. As a result, Google has introduced the option to run Google Ads call only PPC campaigns. Call-only ads can help you connect with customers more effectively if the goal of your business is to attract potential customers and clients […]
Quality Score Optimization and Why It Is Important
Google wants its users to have the best experience by providing them only with relevant Ads and landing pages. And this is where Quality Score plays a role, by informing advertisers how well their campaigns perform and what they need to improve, to make their ads more clickable and relevant for users. This article will […]
Grow your business using Google’s Automated Performance Max Campaign
Google wants its advertisers to have better options. That’s why to improve their campaign’s performance by using AI, it provides the performance max campaign option. Here’s what you need to know about performance max campaigns to maximize your performance What is Google’s Performance Max campaign? Who should use Performance Max? When should I consider using […]
How to use device bid adjustments
Google provides the ability to adjust bids on a device level. This means we can set bid levels for individual device types like desktops, tablets, and smartphones. We can choose to advertise only on a single device or we can select certain increase/decrease percentages for specific devices. Need for Device Bid Adjustments To optimize the […]
5 Focusing Points For Landing Page Audit
A landing page is a webpage where people end up after they click an ad. Most people spend more time auditing and analyzing PPC campaigns or some other marketing efforts. But it’s equally important to make sure that your landing pages are set up to succeed. Auditing the landing pages is a vital part of […]
What are Google’s Call-Only Ads?
Google’s call-only ads are ads that can only appear on devices that make calls when the ad gets clicked. In general, whenever the ad gets clicked by the user it redirects the user to the webpage of the specific site. But in call-only ads whenever the user clicks the ad it makes a call to […]
Google Rolls out New Bidding Features in Google Ads
Google has been constantly helping its users with effective tools that help them achieve their goals. In that way, now Google has rolled out a set of four new bidding features to help advertisers in reaching their goals on Google Ads. In the last update, Google surprised us by changing the entire method of classifying bid […]
Latest Google Ads Updates & Announcements of 2018, one should Never Miss Out!
By now marketers would have come to the conclusion “expect the unexpected” as Google has brought in shocking announcements and updates. Yes! Google has brought in a huge list of updates for the year 2018. These updates can assist businesses to optimize their campaigns in a smarter way. Well, if you think you haven’t made […]
Google Updates the About this Result Panel Feature in Search Results
When a person searches for a piece of information on Google, he might end up seeing much more relevant information to the text he typed in within a few seconds. There might be even results that one has just imagined in their mind but hasn’t typed in the Google search box. With the results, one […]
