Quality Score Optimization and Why It Is Important
Google wants its users to have the best experience by providing them only with relevant Ads and landing pages. And this is where Quality Score plays a role, by informing advertisers how well their campaigns perform and what they need to improve, to make their ads more clickable and relevant for users. This article will […]
Grow your business using Google’s Automated Performance Max Campaign
Google wants its advertisers to have better options. That’s why to improve their campaign’s performance by using AI, it provides the performance max campaign option. Here’s what you need to know about performance max campaigns to maximize your performance What is Google’s Performance Max campaign? Who should use Performance Max? When should I consider using […]
What are Google’s Call-Only Ads?
Google’s call-only ads are ads that can only appear on devices that make calls when the ad gets clicked. In general, whenever the ad gets clicked by the user it redirects the user to the webpage of the specific site. But in call-only ads whenever the user clicks the ad it makes a call to […]
The Ultimate Guide to Responsive Search Ads and How They Work For Businesses?
In recent years, one of the major changes done to Google search Ads is the introduction of Responsive Search Ads (RSA). Even though there are a few mixed reactions to this new Google search ads feature, it contains a lot of promises for advertisers. Paid advertising with Google search ads has evolved significantly over the […]
