How Does Keyword Refinement Add Value To Your Google Ads Campaign?

campaign keyword refinement

Keywords are the bedrock of PPC advertising. Effectively organizing and managing your keywords improves your PPC strategy. When people are searching for any service or product, your keywords are used to match your ads with that search term. Choosing relevant, better-performing keywords for your advertising campaign can help you reach the right customers you want […]

Google Makes Changes in Classifying Bid Strategies for Search Campaigns – 2021

Changes in Classifying Bid Strategies

Google keeps surprising its users by giving an eye-chilling experience. In that way, this time Google has made a big change to the way they usually organize Smart bidding strategies. This will be a lot easier for the users to choose the right strategy for their Search campaigns in Google Ads. Smart Bidding in Google […]

Google Ads Rolling out Click Share for Search Campaigns – March 2019

Google Ads Rolling out Click Share for Search Campaigns

Google Ads has introduced a new competitive metrics for Search campaigns. This metrics is named as Click Share for Search Campaigns. The Product Manager of Google Ads has made a note that this Click Share will be available for all campaigns, Ad groups and keyword level for search Ads campaigns in the upcoming weeks. What […]