Why should we opt for Device bid adjustments in our PPC Campaigns?
Digital marketers and advertisers have faced challenges in recent years as society increasingly moves to a multi-device lifestyle. Even though people may still switch between several devices with ease, mobile devices have unquestionably overtaken other priorities for many. Which businesses can benefit from Device bid adjustments? Businesses that provide “Instant” solutions, like restaurants or plumbers, […]
How does Keyword Refinement help your PPC Campaign to perform better?
Keywords are the most important part of a PPC campaign. They are words or phrases that describe your services and also determine when and where your ads will appear. Keywords match your ads with the terms people are searching for. But not all keywords you target in your PPC Campaign will work. So, this article […]
Learn How to Use Google Ads Call Only Campaign to get customers to contact you
Customers usually want to find the quickest possible way to contact the businesses they’re interested in. As a result, Google has introduced the option to run Google Ads call only PPC campaigns. Call-only ads can help you connect with customers more effectively if the goal of your business is to attract potential customers and clients […]
How to use device bid adjustments
Google provides the ability to adjust bids on a device level. This means we can set bid levels for individual device types like desktops, tablets, and smartphones. We can choose to advertise only on a single device or we can select certain increase/decrease percentages for specific devices. Need for Device Bid Adjustments To optimize the […]
How Does Keyword Refinement Add Value To Your Google Ads Campaign?
Keywords are the bedrock of PPC advertising. Effectively organizing and managing your keywords improves your PPC strategy. When people are searching for any service or product, your keywords are used to match your ads with that search term. Choosing relevant, better-performing keywords for your advertising campaign can help you reach the right customers you want […]
5 Focusing Points For Landing Page Audit
A landing page is a webpage where people end up after they click an ad. Most people spend more time auditing and analyzing PPC campaigns or some other marketing efforts. But it’s equally important to make sure that your landing pages are set up to succeed. Auditing the landing pages is a vital part of […]
Google Ads Metrics for Better Ads-2020
In the world of paid ads, everyone looks forth for the best results with high ROI. This result could be attained through various strategies. A business without ads never gets promoted better. An ad plays the role of promoting your business in the market reaching a huge number of audiences. Running an ad campaign will […]
Google Ads Store Visit Conversion Tracking – to know how Ad clicks influence Store visits
With the launch of Shopping Insights for advertisers in exploring where the product trend is, Google has also launched new metrics for tracking physical store visits, out of clicks. Conversion is more important for a business but what if you are unaware of the physical store visit conversion due to viewable impressions and clicks? This […]
Get hold of app Users using Target ROAS bidding in Google Ads
Growing a business takes investment and returns on investment. These two are the key factors that decide whether the business is growing or not. In the same way, mobile applications also play a key role in bringing those returns on investment. Google has made available of Target ROAS bidding option, for those who make use […]
Google Search, the Safer Way to Search
Google search is the very first place to search for everything. Google has the answers to every our queries. But what if the Google search we use is not safe? What if your personal information has a threat? If it was me, I would probably be devastated. Well, thanks to Google. They won’t let harmful […]
