Google wants its advertisers to have better options. That’s why to improve their campaign’s performance by using AI, it provides the performance max campaign option.
When it comes to the celebration of a festive season, people are so busy buying clothes, preparing delicious foods, and upgrading to the latest trends
Google has expanded its collaboration with Shopify and its merchants. This means the merchants under Shopify can feature their products across the platform in just
Google has been constantly helping its users with effective tools that help them achieve their goals. In that way, now Google has rolled out a
Auto and Retail Industries of India have been relying on traditional print advertising for decades, but with the recent rapid increase in technology users, advertisers
People these days consider Google as a friend, in giving answers to their questions, and solutions to their problems. Most of the population prefers Google
In recent days, businesses have been facing a situation where their content has been copied and made available on other sites. This has brought distress
In the annual report given by Google, it is clear that for the violation of Google Ads policies, Google has taken down 2.3 billion bad
There were tons of changes in the forgone year in digital marketing. We saw Google AdWords was rebranded as Google Ads. In the same way,
PPC management has become more complex over the years. For effective PPC management, it is essential that you outsource to a Google Partner Agency or you can
In today’s fast-moving digital landscape, every marketing agency is competing to deliver the best to their clients. Nowadays, clients seek a tech-savvy, one-stop shop for all their marketing needs....
In today’s world, advertising is essential for businesses to succeed and expand their products, services, or brands to reach the target audience. It’s essential to stay up to date...
Creating eye-catching ads for consumers is incredibly difficult—not anymore! Have you heard of Meta’s AI features for Advertising? NOPE!!! Let me introduce you to new advancements in Meta that...
In this evolving view of digital landscape, YouTube has emerged as a dominant platform to captivate billions of users across the world. Google has launched a new AI for...
The pandemic has made us stay behind doors and choose online purchases and sales. This has made a drastic fall to many businesses so to help everyone survive the...
Jack, who is the Managing Director of a PPC digital marketing agency, had always dreamt of making his company stand out from the crowd. Since he bought a duplex...
Digital marketers and advertisers have faced challenges in recent years as society increasingly moves to a multi-device lifestyle. Even though people may still switch between several devices with ease,...
Keywords are the most important part of a PPC campaign. They are words or phrases that describe your services and also determine when and where your ads will appear....
Customers usually want to find the quickest possible way to contact the businesses they’re interested in. As a result, Google has introduced the option to run Google Ads call...
Google wants its users to have the best experience by providing them only with relevant Ads and landing pages. And this is where Quality Score plays a role, by...
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