Dynamics 365 Customer Insights Integrates with Microsoft Advertising
Microsoftwas planning to combine both Customer Insights and Microsoft Advertising earlier. Like said, Last week at the Microsoft Business Application Summit, the integration between the Dynamics 365 Customer Insights and Microsoft Advertising was rolled out. Due to the integration, the advertisers will be able to transfer their customer segments from Dynamics 365 Customer Insights into […]
We are Hiring – PPC Analyst
We are looking for dynamic candidates to work on our premises in Nagercoil for the position of PPC Analyst. As a PPC Analyst, you will strategize, implement, and monitor effective pay-per-click (PPC) campaigns to ensure we are exceeding the goals and expectations of every client. The ideal team member will have the passion and drive to […]
The Art of Growing Your Agency with White Label PPC
So you have worked hard, efficiently, and relentlessly to grow your agency. While you onboard client after client, you smell the sweet success, but something is lurking behind the agency’s success, which is the ever-growing demand for new services. As digital marketing involves several wheels in motion, as an agency owner, you will feel the […]
Google Ads and updates from the Google Marketing Live
The pandemic has made us stay behind doors and choose online purchases and sales. This has made a drastic fall to many businesses so to help everyone survive the pandemic without further damage, Google keeps providing new features and tools to simplify life. Google Marketing Live was streamed earlier this week and due to the […]
8 Reasons Why You Should Outsource Your PPC Management to a White Label PPC Agency!
Jack, who is the Managing Director of a PPC digital marketing agency, had always dreamt of making his company stand out from the crowd. Since he bought a duplex villa the previous week, he doesn’t have huge savings to invest in the business. His girlfriend planned for a hang-out at a beach resort for the […]
Why should we opt for Device bid adjustments in our PPC Campaigns?
Digital marketers and advertisers have faced challenges in recent years as society increasingly moves to a multi-device lifestyle. Even though people may still switch between several devices with ease, mobile devices have unquestionably overtaken other priorities for many. Which businesses can benefit from Device bid adjustments? Businesses that provide “Instant” solutions, like restaurants or plumbers, […]
How does Keyword Refinement help your PPC Campaign to perform better?
Keywords are the most important part of a PPC campaign. They are words or phrases that describe your services and also determine when and where your ads will appear. Keywords match your ads with the terms people are searching for. But not all keywords you target in your PPC Campaign will work. So, this article […]
Learn How to Use Google Ads Call Only Campaign to get customers to contact you
Customers usually want to find the quickest possible way to contact the businesses they’re interested in. As a result, Google has introduced the option to run Google Ads call only PPC campaigns. Call-only ads can help you connect with customers more effectively if the goal of your business is to attract potential customers and clients […]
Quality Score Optimization and Why It Is Important
Google wants its users to have the best experience by providing them only with relevant Ads and landing pages. And this is where Quality Score plays a role, by informing advertisers how well their campaigns perform and what they need to improve, to make their ads more clickable and relevant for users. This article will […]
Grow your business using Google’s Automated Performance Max Campaign
Google wants its advertisers to have better options. That’s why to improve their campaign’s performance by using AI, it provides the performance max campaign option. Here’s what you need to know about performance max campaigns to maximize your performance What is Google’s Performance Max campaign? Who should use Performance Max? When should I consider using […]
