Google Ads has introduced a new feature that enables advertisers to appeal policy decisions directly in the Google Ads interface. The Google ads advertising policy exists to ensure high-quality ads are being served across the platform. But sometimes, the same policy disapproves the ads of advertisers with good intentions. To empower every business to get their ads up as soon as possible, this new feature allows advertisers to resubmit the ad immediately after fixing the policy issue.
“Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empower every business to get their ads up as soon as possible.”Say’s Google.
Direct Appeal Policy – Google Ads
According to the new feature, advertisers can resubmit an ad immediately after fixing the policy issue. Advertisers do not need to leave the Google Ads interface for appealing the decisions.
Until now, advertisers are required to go through the support team to appeal a policy decision. But now, this new feature allows resubmitting an ad quickly and can monitor the status by simply hovering over the ad. Also, agencies managing Google ads will find it easy for fixing their disapproved bulk ad creatives easily.
Just hover over a disapproved or limited ad, to see whether the ad is eligible for approval. If so, an appeal link will appear. After appealing, the status can be monitored by hovering over the disapproved ad. You can always view the status of the disapproved ads in the Google ads Policy Manager.
Due to the evolving Covid-19 situation, appeals will take longer than usual
If you are looking for advanced solutions to fix your disapproved ads, please feel free to contact us. We can help you!!
Reference
https://www.searchenginejournal.com/google-ads-makes-it-easier-to-appeal-disapproved-or-limited-ads
