Google brings in two new AI-driven tools that will help advertisers in managing campaigns more effectively and get to know data better. The AI-driven agents are Ads Advertiser and Analytics Advisor.
These AI-driven agents are powered by Google’s Gemini model and are equipped in a way that reduces manual work, get reports instantly and help advertisers in achieving better performance.
These updates are expected to go live globally by the start of December and will be rolling out across Google Ads and Analytics accounts.
Now, let us look into the about to be launched AI-driven agents.
Google Ads Advisor for better campaign management
Ads Advisor is simply like an assistant within Google Ads. It is capable of analysing your client’s business goals, getting hold of campaign data and also previewing the history to make better changes.
If you are a Performance Max advertiser, then it can help in streamlining seasonal preparation by creating suggested sitelinks, giving keyword ideas and much more based on your client’s brand.
It is also expected that the Ads Advisor tool will become more personalized based on how the users interact. All the advertiser has to do is just ask. The advertisers can ask questions like,
“How is my campaign performing?”
“Why did my holiday campaign drop?”
The AI agent will fetch the data and identify the performance and will also give suggestions based on the data.
The Ads Advisor will help with ad disapprovals if your ads have violated any Google Ads policies and will also help in making modifications to the content.
Analytics Advisor for Conversational Insights in Google Analytics 4
This is an AI data interpretation tool that is available on the standard and in 360 versions in Google Analytics 4.
Users can raise high level queries with the conversational interface regarding the overall performance or about the user behaviour over the last 30 days. The Analytics Advisor tool will instantly gain the data and provide it to you.
This tool also has the ability to perform as a key driver analysis and explain if there are any ups and downs in traffic, about the conversion drop or any other scenarios.
You might wonder if this tool is just for reporting, well! No! The Google Analytics Advisor tool will guide you on how to proceed, such as
- Retargeting high value users
- Optimize landing page
- Help in shifting from insight to action.
Coming to an end, with the help of these AI agents, advertisers can get simplified complex workflows, grow marketers’ real-time intelligence and also help in Google Ads Management easier than ever.
