Google Ads has been testing out the Share Icon on Hotel Ads for the ads that appear directly on the Search engine result page. This makes it easier for the users to share the hotel they have viewed directly with the link to the Hotel ads.
This feature is simple yet very useful, one simple tap on the share button that is displayed near the listing. One simple tap on that and the users will be able to share the hotel with their friends and family through any messaging apps.
Google has already tested a similar feature before, but with the organic results. Now they have brought in paid Google Hotel Ads for the first time.
Now the question is, does the shareable link cost advertisers for each click? Google has no answer for this as of now. They have not given any clarification on the billing or attribution of this share icon on Hotel Ads.
If this feature rolls out around the globe, it could bring a huge difference to the ad visibility and also boost word of mouth when making decisions related to travel or when planning a vacation.
However, as an advertiser, it is natural to expect how the shared clicks are being tracked and know if there is any influence on the billing. Google has not revealed it yet, as it is still in experimental stages.
Coming to an end, the experiments clearly show that Google is catching up to integrate a social engagement into Google Ads, which will give the users a better experience and, for the advertisers, a clear way to preview the performance of the Google Ads and look into the budget as well.
