ChatGPT Go is now available in all the operating countries. It was first launched in India in August 2025 and has quickly gained popularity among customers in over 170 countries. OpenAI reports that the Go plan has become the fastest-growing subscription tier because of its demand and affordability.
ChatGPT has a free version and a premium one, which is more advanced and has pro subscriptions. The free version is for advertisers for basic tasks and the premium is for advanced ones.
ChatGPT Go subscribers receive substantial increases in their message and upload limits for both files and images and also have access to a significantly longer memory and context window than free-tier subscribers.
ChatGPT Go uses OpenAI’s newest instant generation model, GPT-5.2, which has been developed with an emphasis on speed, as well as providing common day-to-day functions of writing aid, summarizing text, generating ideas, and searching the web. The ability to access AI-supporting services all day long makes ChatGPT Go for a desirable solution for students, professionals, and casual users who need many connected resources.
Since the global availability of ChatGPT Go, OpenAI has expanded its main consumer subscription models to three tiers worldwide. The Plus plan, available at $20 per month, allows users to access the most powerful models and tools, while the Pro plan at $200 per month is targeted towards power users who need the best-performing models and tools, including long memory and large context windows, and as such will receive a first look at new features.
It is debuting a way for companies to advertise to users inside ChatGPT. Ads will be experimented with in the US for now, and they will only show up on the free and Go subscription levels.
OpenAI is planning to keep premium placements inside AI-driven conversations. A few reports suggest that these ads may cost around $60 per 1000 impressions, but this is higher when compared with other social media platforms.
Advertisers will have the privilege of viewing limited reporting metrics, such as impressions and clicks, without in-depth conversion tracking.
This is a hint for marketers to focus on brand visibility and experiment with different scenarios for better performance.
This is expected to keep the data private and not share user data with advertisers. This will limit the targeting and attribution capabilities.
OpenAI has made it clear that these advertisements will be clearly marked as advertisements (and will have a visual separation from the responses provided to users by ChatGPT) and will not in any way affect what the ChatGPT model produces as an answer. OpenAI represents that they will not provide advertisers with access to any user’s specific conversations. The paid subscription levels: Plus, Pro, Business, and Enterprise users will have an ad-free experience.
When ads are relevant to a user’s request or conversation, they will likely be displayed at the end of their response. For instance, a sponsored listing might show for a product category or service discussed by the user. In addition, OpenAI has made it clear that ads will not be served to users less than 18 years old or in discussions involving sensitive issues such as health care, mental health, or political subject matter. Users will also have control of preferences on how ads appear to them.
Coming to an end, the overall strategy of OpenAI to achieve this is achieved through the balance of new technologies as they relate to affordability, continuously improving its sustainability, and establishing an exponentially growing global user base for ChatGPT tools.
