Earlier, if you wanted to test something in your Google ad campaign, you would have to create a copy of the campaign, which even cost you, but now with this Broad Match Experiments, you can run the test within your existing ad campaign.
This will save your time and money. Since the tests run internally within the campaign itself, the results are more accurate and will consume lesser time to obtain them.
What are the benefits of using the new Broad Match Experiment approach in Google Ads?
With the new Broad March Experiment approach, you can obtain,
- Quicker results – When you use this approach, it takes a single campaign to test and process the results, so you can get the insights quicker.
- Minimum set-up errors – Since the control is within the campaign, there are only very minimal chances of set-up or syncing issues.
- Short learning period – You are using the same campaign to proceed this approach, which means the traffic for the campaign remains the same, so the learning period for the Broad Match Experiment approach is shorter when compared to others.
How does the Broad Match Experiment work?
Before this, if you wanted to run a test on your Google Ads campaign, you would have to duplicate the campaign and test separately using the keywords you have defined and with the broad match keywords, but with this new update, every test runs under the same existing Google Ads campaign.
You may wonder, Will I be charged extra for this? Nope! Google will split the ad budget and the traffic accordingly and automatically. This will work based on,
- A group for Control
- A group for trials
Let us learn it with a better example, let’s say your Google Ads budget is 20000. Google will automatically split 50% for the control (the original set-up) and 50% for the trials (the existing keywords along with broad match keywords). After splitting, Google would send traffic to both and find out which one performs better.
What are the differences between New Broad Match experiments and Broad Match experiments through Custom experiments in Google Ads?
Therefore, it is advisable to use the new Broad Match Experiment approach for faster and better ad campaign management.
