Now you can filter out the disruptions in Microsoft Advertising at the asset level with asset level review. This will elevate the quality of your ads to the next level without holding them back.
This new update will make a significant change in ad compliance. The policy before the update enforced a system where one disapproved headline or image could take down the entire ad.
With the introduction of the new asset-level review, Microsoft will examine each component of an ad, including headlines, descriptions, and images, individually and if any one seems to be disapproved, it doesn’t take down the entire ad with it.
As per the new guidelines, if there is a specific asset that doesn’t meet the policy standards, it will only be flagged or disapproved and the remaining parts of the ad will continue running uninterrupted.
This way, campaigns will stay live and perform efficiently while advertisers can fix the problematic asset, as long as there are enough approved components to meet Microsoft’s delivery criteria.
Microsoft conveyed that this change is created to maintain the campaign momentum during compliance checks. This also helps when content updates are underway.
With the asset level review in Microsoft Advertising, the process gets more flexible and less disruptive for advertisers and it’s beneficial for those who are managing multiple creatives across Microsoft platforms.
Minimized Downtime and Better Campaign Performance
The most beneficial part of the asset level review is the decrease in downtime and performance loss during ad reviews. With the past method, a single disapproved image or a line of copy could have been an obstacle for an entire campaign, delaying the complete process.
It was a frustrating process for the advertisers, but now brands can operate in a more reliable manner, adjusting individual assets without losing the entire thing.
This detailed review system brings Microsoft advertising really close to the functionality of Google Ads, as they also have asset-level controls.
With this new update, Microsoft also announced new delivery status indicators to help advertisers examine how their Microsoft ads are performing when any issue occurs. If the majority of assets are flagged or if essential elements are disapproved, users will be notified so they can take accountable actions.
These alerts are for clarity and faster response times during policy enforcement.
As the asset-level review feature is already live, there won’t be any email notifications or appeal processes available yet. Microsoft stated that these features are in development stages and will soon roll them out.
Until then, advertisers will need to review asset statuses directly through the platform.
Coming to an end, this is an efficient approach to ad compliance and this system not just ensures each component is complying with the policy but also allows advertisers to maintain momentum and minimize disruption.
