We live in a competitive world where every business is required to seek new techniques to get hold of the attention of the audience. With that in mind, day by day, every business is putting more effort and is also expecting more than just using Google ads and Facebook ads for their business.
With all these upgraded techniques, consumer behaviour has also rapidly changed by shifting to the Amazon marketplace.
If you are an agency that has clients who sell products online, then this is the right opportunity to introduce them to Amazon ads.
For those clients who haven’t started asking about it, it is important that you tell them about it and help them manage a campaign on their behalf or find a White Label Amazon ads service provider to create and manage a campaign for them.
To be honest, not everyone holds the skill set to handle an Amazon ad campaign efficiently and manage it properly. Only an Amazon Verified Partner has the experience to deliver better-performing Amazon campaigns. So, by joining hands with a White Label Amazon ads partner, you can offer excellent services under your brand name.
Why should your agency offer Amazon ads?
Amazon has become a key player in the digital advertising industry. With Google ads and Facebook ads playing major roles, Amazon ads have also started to expose its glow in helping users reach their potential. If you are an agency still only relying on Google ads and Facebook ads, then it’s time to change the game. You may wonder why it is so important for you to use Amazon ad services. Here are a few reasons why you should,
1. Amazon ads have high purchase intent
When a user comes into the Amazon platform, they are not just coming to search or know about the product. They are ready to buy and would go for further options. When compared with Google and Facebook ads, the purchase intent is high when you use Amazon ads.
According to the data, 70% of Amazon customers buy even before moving to the next page. The average conversion rate is about 9.5% compared to others.
Let us look at it with a better example, when your client has a Facebook ad, the users will look at the ad and feel wow! That’s a cool product, but when the ad is displayed on Amazon, you will include features like a leak-proof water bottle, which makes the users feel attracted to buy the product instead of just viewing it.
2. Have control over product visibility with Amazon ads
This is one of the biggest and greatest advantages that no other platform can give. Amazon lets you decide where your ads can be placed. But in other platforms, you will have to depend on the organic way for your ads to appear.
Let us look at it better with an example: when a user searches for Bluetooth headphones, the user searches with the intent of buying them and when your ad is placed, the customer is more likely to buy them with a few swipes.
3. Reach the Local and International markets with Amazon ads
When your client places an ad on Amazon, it can be viewed worldwide, covering a global level audience. But this is possible only with the right set up.
Let’s say your client is from Australia and wants to show the ad in the US and the UK. With the right setup up the desired Amazon ads can appear in multiple countries.
This is one of the best ways your client can expand their audience, boost sales and build a strong customer base without even owning a store.
4. Target the right audience with first-party data
With Amazon shopping insight, the agencies will have access to first-party data, which is what the users are searching for. In other platforms like Google and Facebook, the users are filtered based on search queries, but this may not be accurate. but in Amazon, you will have access to what exactly the users are interested in, what they need and what they buy.
This data will also provide information on the audience who have searched for similar products, the ones that have viewed the product but not purchased anything and much more in-depth data.
5. Amazon ads act as a complement to other channels
Using Amazon ads doesn’t mean you will have to switch to it completely. This can be an add-on to other channels. When agencies combine other channels like Google and Facebook with Amazon, it becomes more powerful way to reach the audience.
Every channel has a unique role. For instance, Meta is a great platform for creating awareness about the product, Google helps in reaching the audience that are searching for the products online, emails help in reminding about the brand and in also informing about new offers and discounts and finally, the Amazon platform serves the products directly for the audience to buy.
How does Amazon ads boost your existing ad strategy?
As an agency, you might already be running multiple campaigns on Meta or on Google, which means you are covering up the early stages of the buyer’s journey. Like we saw earlier, Google helps in getting the products discovered and on Meta the products create awareness and with Amazon ads, it becomes conversion. When you combine these three it becomes a more powerful way of expressing your client’s business online with better reach and more buyers at the end.
By this way, you don’t have to let go of other channels of advertising for your clients. In case if you find it difficult to handle everything all at once, you can get help from the White Label Amazon ads experts.
Let us say you don’t partner with any White Label Amazon ads expert and decide to handle it on your own. What could you expect? What are the hindrances an agency would face in-housing Amazon ads without the help of a White Label Amazon ads agency?
What challenges do agencies face when in-housing Amazon ads?
1. Lack of expert opinion
Amazon ads are quite different from Google ads and Facebook ads and they work differently. Every platform has its own uniqueness in the way it works.
Talk about algorithms, bidding strategies, metrics, every platform is unique, like said above. To know it well, you will have to master each of which requires more time and effort. You will also have to train people to work on it efficiently.
When you lack the support of a White Label Amazon ads expert, you could easily waste your budget on unwanted stuff.
2. Keeping up with the Amazon ad policies
This is one of the major challenges while in-housing Amazon ads. Amazon is a platform with frequent changes, advertising rules, compliance standards and constant upgrades in policies. A White Label Amazon ads partner would have access to the updates and would keep up with them.
So, it is required to constantly learn the updates and put them into practice accordingly. If there are any changes made and if you fail to keep up, it could even lead to account suspension.
3. Better optimization and usage of tools
When it comes to viewing reports and interface, Amazon ads are different from Google and Meta. They are not automatic like other platforms; some of the reporting are manual and requires manual optimization.
For that, you might require third-party tools that would cost you more. This is where the Amazon Verified Partners come in. They are equipped with the essential tools for tackling the situation.
4. Hiring and training a dedicated Amazon ads team
When it comes to in-housing, it requires time and resources. Especially when it comes to managing Amazon ads it requires constantly adjusting bids, putting keywords to test, segmenting according to campaign category and much more.
If your teams are already working on Meta ads and Google ads this will be much more tricky job to handle.
A dedicated team is required for managing the Amazon ads or else it will affect the quality of service you provide. This will also affect the name of the agency.
Only a White Label Amazon ads Service provider has the ways to handle the Amazon ads campaigns without dropping the quality.
5. Cost incurred in building an Amazon ads in-house team
Building up an in-house team requires more cost and time. Let’s say you have managed to hire a team, you will have to train them, provide the required tools and also account set up for better fund flow.
If you are a small or medium size agency, this could be a major problem.
Get expert help with whiteDigital’s White Label Amazon ads service
We at whiteDigital simplify your work and offer high-quality Amazon ad services. Since we have a team of experts and have access to the updated policies, we keep up with it and work accordingly. We also make sure never to miss even a tiny update.
We work on behalf of your agency name and do the heavy lifting for you. Our dedication starts from the moment we plan your ad strategy up to providing your reports.
We work on your behalf and help you gain goodwill for your agency.
This is a simple and cost-effective way to grow your agency, maintain good relationship with your clients without draining your time and energy.
Services included in White Label Amazon ads by whiteDigital
Here is a list of services we offer for your clients on behalf of your agency.
- Set up your campaign and structure
We set up campaigns for Sponsored Products, Sponsored Brands and Sponsored Display. This will help reach the client’s products at the right time when a user search for them.
- Keyword research and keep an eye on the competitors
We keep an eye on the keywords that work best for you and also analyse your competitors. This will save your money and improve visibility.
- Listing Audit & Optimization Guidance
We will go through your client’s listing and will guide you in areas where changes are needed.
- Run tests and manage bid strategies
To find out which strategy works best, we run tests and manage bids accordingly. This helps clients in achieving better results.
- Keep track of the performance and the reports
We also keep a close eye on the campaign and keep track of the performance data and update the changes accordingly.
- Custom brand dashboard and monthly reports
We deliver all the reports up-to-date with the name of your agency along with the logo, just like the way you would send it from your end to the client.
- Scale and Optimize
Since we always monitor the performance, we scale and optimize it accordingly. This is for the betterment of results.
All these services will be provided in White Label. Your clients will never know that we have been there behind the work done.
Why choose whiteDigital for your Amazon ads?
We are a team of experts who have years of experience in this field and someone whom you can rely on and expect results with quality services. Still thinking why you should partner with us? Here is why
Certified Experts
Your work is in the hands of certified experts. Our teams are trained, qualified and certified by Amazon itself. When you give us the work, you are relying on someone who knows the ins and outs about Amazon ads.
Our services are confidential
We work behind the scenes and when we say confidential, we are very serious about it. We operate under NDA and never ever get in touch with your clients directly.
Scalable support
We don’t care if you have one client or multiple ones, we have the potential to take care of them, leaving you stress-free.
Who can benefit from using our White Label Amazon ad services?
We, as an experienced White Label Amazon ads partner, can serve you better if you are,
- An agency that is planning to expand into e-commerce
- SEO or content marketing firm with product-based clients
- Web development companies working with Shopify or WooCommerce
- Branding agencies supporting product launches
- Social media marketers looking to offer more results-focused services
These are the must-have services if your client sells their products on Amazon.
Join hands with whiteDigital to deliver more for your clients and grow your agency as well
With the help of whiteDigital, a verified White Label Amazon ads partner, grow your agency and offer the best Amazon ads services to your clients. This is a better choice than hiring extra manpower, paying for them, purchasing expensive tools and keeping updated about Amazon policies, which could be very stressful.
Choose the smart way and boost your revenue with whiteDigital.
