AI is anywhere and everywhere. It is transforming everything into more useful and simpler than we humans can do. When AI becomes a part of search engine platforms like Google, there will be AI-powered responses with an in-built AI-powered overview that makes everything easier.
Google continues to work on user friendliness and to enable advertisers to work effortlessly. This will help businesses grow much faster and expand more quickly than expected.
AI can be a flex for advertisers who are clueless about tackling a situation. Even the most complex question, that is, what do we do next? Can be answered using AI.
Google came up with this idea in bringing AI into Google Ads to maximize performance. Ready to unlock your campaign performance to the next level? Here we go.
Google Ads AI Max
Source: Google Ads blog
Now you can get AI-powered Google Ads solutions with the new Google Ads AI Max. This will bring the best an advertiser can achieve. With the Google Ads AI Max, you can boost your Google Ads campaign performance by expanding the reach into new queries that were not used before.
“The data already shows that advertisers that activate AI Max in Search campaigns will typically see 14% more conversions or conversion value at a similar CPA/ROAS. For campaigns that are still mostly using exact and phrase keywords, the typical uplift is even higher at 27%.” – Google Ads
Source: Google Ads Blog
What do you get out of using Google Ads AI Max?
- Expand your reach and find more customers
Before this, advertisers would have to manually pick keywords and the Google Ads would appear according to them based on the audience search. With the broad match+, advertisers can make use of Google’s AI to get those audience who type in relevant keywords to the ones you have typed in.
- Show the most relevant ad across surfaces
When you work with AI-powered campaigns, it doesn’t just expand according to the reach, but also adapts according to the searches.
“For example, imagine you own an apparel brand and want to promote a new summer line. If someone searches for “colorful midi dresses for spring and summer”, your campaign with only exact match keywords like “red midi dress” would’ve missed them. And even if you had it as a broad match keyword, AI Max can ensure your ad stays relevant by intelligently adapting your ad content to match the query.” – Google Ads
- Better optimization with enhanced controls and deeper insights
Even though it is fully AI-powered, advertisers can gain control over what the audience needs to see. Like we saw earlier, the keywords can be enhanced using AI, but the location and brand association can under the control of advertisers.
Google Ads AI Max’s new reporting feature
Before the introduction of AI, in Pmax, advertisers had very limited access to the information on how campaigns worked. It was not possible to see which search terms triggered Google Ads.
When it came to optimization, the same happened; it’s like walking in a dark room and in slow motion. But now, thanks to Google, with AI integrated, the reports are more accurate and transparent.
As an advertiser, you can view those search terms, ad headlines and also landing pages. This makes the work a piece of cake.
It is super transparent that you will be able to fetch those mismatches and also help in fixing them.
AI Max gives you a better view of the campaigns and lets you know what’s going on behind the scenes.
Google Ads AI Max experiment tool
With the new Google Ads AI Max experiment tool, testing becomes much easier. Before the introduction of this tool, advertisers had to create a duplicate campaign, which would drain their time and make it more complicated. But with the new experiment tool, Google will split the budget 50:50, the first half for the original setup and the other half for the AI Max test.
This means you will get better results and can save more time as the results are quicker. This is automatically turned on by Google, so if you want to have more control over it, you can select it manually.
These are the updates in the new Google Ads AI Max campaigns.
Coming to an end, make use of these and be wise enough to gain more out of little.
With the AI-equipped campaigns, work can be more productive and the results can be viewed in no time.
