Google has brought in a new feature called Asset Studio. With Asset Studio, Google Ads is not just a place to buy ad space. It is a creative workspace that helps people create, edit and expand content quickly using AI.
With this feature, Google Ads will do more than just help you with ad space. It will be a goldmine for content creation and ad placement.
Asset Studio is one of the features people have been waiting for a long period of time.
Google teased it first in their live marketing event in May. Now, some users can finally experience it in their Google Ads accounts. Let us take an in-depth look at Google’s Asset Studio and how it is important for you as an advertiser.
How Does It Work?
Asset Studio may not be available for everyone yet, but some advertisers might have had the advantage of using it. For you to find Asset Studio inside your Google Ads, you need to go to Tools > Asset Studio. Asset studio provides creative tools inside the Google Ads itself, and you don’t need any extra software for it.
Asset Studio Features
- Generate images with a click – You can ask the AI to generate images by writing prompts.
- Create product images – With Asset Studio, you can make images of products easily.
- Edit images – You can also remove objects, edit backgrounds and adjust colours using AI.
- Edit many images at once – You can edit images in bulk using Asset Studio.
- Create ad-ready videos – You can make short videos and cut them to the right length for ads.
These features are game changing for advertisers who struggle with creating creative ads for their business. Google Ads will now help you create content for marketing.
Why Is It Important?
Google Ads is not just ad space. It is a mechanism for content creation. Asset Studio is a time and money saving tool that allows advertisers to create and edit images, videos and voiceovers all in the Google Ads platform rather than using various tools.
Final Thoughts
Google has made a major shift by introducing asset studios. Advertisers can use it in Google and instead of relying solely on any other tools they can handle all the edit and ad creatives within the platform.
