In the march of pushing towards AI-powered creativity, Google Ads now rolls out Nano Banana Pro (NB) into the picture for the public to test it out. This is a conversional image generation and an editing tool that works directly with advertising. This will also play a part in the advertising workflow.
The Google Ads Nano Banana Pro AI is designed to help advertisers create Google Ads tailored to seasons, moods, material-based themes, and more. This does not need any photoshoots or a design team.
Google has also made a statement that Nano Banana Pro will help in faster production, better creative flexibility and more testing.
But you might wonder how this could work with your client’s campaigns?
Well! Someone has actually tested it out with three different aspects. i.e. real-world testing with mattresses, HVAC and real estate. The person tried to evaluate if Google’s visual AI could help in becoming a part of live advertising. As a result, it was visible that it was excellent in some areas and had a few limitations in others.
What makes Google Ads Nano Banana Pro different?
Source: Google
Nano Banana is a step to automate and accelerate the creation of Google Ads across Performance Max, Display and other types of AI-driven campaigns and also with tools like Opal and Google AI writing assistant.
This outstanding feature is its conversational image generation capability. It makes it easier for advertisers. They simply can describe how they want the image to be and AI creates it for them. It’s as simple as that.
This could save a lot of money and time that was previously spent on creating.
Now, let’s talk about the advantages of using Google Ads Nano Banana Pro AI.
The Good in using Google Ads Nano Banana Pro
It is clearly seen that Nano Banana Pro gives strong and reliable results, especially for fast-moving performance campaigns.
Source: Google
- Seasonal and Lighting Adjustments
This is one of the greatest transformations the Nano Banana could do. Whether it is a bright summer or a cozy winter, this will adjust according to daylight and to evening warm lighting. This is made so accurate that it has become so impressive tool to use.
- Material and the finishing of the editing
Nano Banana has the ability to modify the materials and finishes without disturbing the perspective or even the texture. For instance, if a client has a single base image but needs multiple flooring images, this can be created with visual depth and realism.
- Addition of larger objects
With the help of Nano Banana, you will be able to add on larger objects like furniture or any appliances into a picture and this will not be obvious. It would seamlessly blend with it.
- Smarter Prompt Refinement
Another great feature in the Google Ads Nano Banana Pro is the ability to make a simple prompt into a richer creative instruction. A small request can be created into a detailed scene and it’s done automatically.
Sounds good, right? Yes! There are also a few limitations and some of them are listed below.
Advertisers should watch out
If your client has brand-sensitive campaigns, watch out for these.
- If you are going to add trademarks or logos or text overlays, the Nano Banana will have limitations on it. You cannot rely completely on creating with logos or any brand-sensitive assets.
- Demographic accuracy is another limitation.
- Zoom out
These are the only things you need to worry about if your client has brand-sensitive campaigns.
Coming to an end, Google Ads Nano Banana is not for sure a good replacement if you rely on a professional creative team, not yet. However, we now know that it is highly effective for creative ideation, seasonal asset variation, producing high volume assets and rapid testing for Performance Max and display campaigns.
