Google Ads Editor 2.10 is one of the most powerful Google Ads updates that helps advertisers in managing their campaigns effectively from their desktops. The motive of this update is to save time and manage the campaigns easily.
This is a gem for those advertisers who manage multiple Google Ads accounts.
With AI and automation, the work becomes easier and can be done quicker than the usual time taken while doing it manually.
Key features of Google Ads Editor 2.10
1. Precision targeting and more control
With these updates, advertisers can gain more power and control over the audience.
Campaign-level negative keywords in Performance Max
Advertisers will be able to block search terms that are irrelevant at the campaign level in the Performance Max campaign. You may wonder what it does. Well! This will help you take control over traffic quality on a low budget.
Platform opt-outs in Performance Max
With this update, you will be able to take control over where your Google Ads can appear. This will help you choose the best device to display your Google ads. In this way, your Google Ad budget can be saved.
Desktop OS targeting
Advertisers can now target users based on the OS, such as Linux, Windows and MacOS, they are using in their desktops.
You may wonder, ‘How do I gain from this?’ This is especially useful if your client has a B2B or a software business.
2. Smarter creatives and visual upgrades
Advertisers can experience how their Google Ads look on different formats.
9:16 images in Demand Gen
Vertical images work better when it comes to mobile targeting. By this way, you are giving the audience the pleasure of focusing on your client’s product. This is something that works so well so far.
Landing Page Preview for Demand Gen Video
Advertisers will be able to view how the landing page is before launching the ad via the editor. By this way, you can know how exactly the ad is going to appear.
Barcode & QR code support in promotions
While presenting your Google Ads, you can now include bar codes or QR codes as well. This is a good option if you want to drive audience to your app or in-store visits.
3. AI-integrated campaigns
You will be able to get help from AI while optimizing or while building your Google Ad campaign.
AI Max for Search campaigns
This option is used to automate keyword search and the automatic expansion of landing pages and also to personalize ads accordingly. This is possible even with the brand tools and demographic targeting.
Streamlined campaign builder for Performance Max
With AI, advertisers can generate ad assets like images, headlines. This could save you more time and effort.
Search theme incrementality
Helps you find out the best theme and move forward with it. This will help you work with a new column without overlapping with existing keywords.
4. Bulk editing and improving workflow
These updates are more useful if you are handling multiple campaigns as a team.
Partial download for Google Ad extensions
Only download the extensions you need, instead of syncing everything within. This could save your bandwidth.
Export with Google Ad preview live URLs
At the time of exporting to CSVs or to sheets, you will get a link to live previews which can be shared with your clients to view.
Expanded Google Ad preview
This will let you view the ad before it goes live and this works on more ad types like responsive video Ads or even Demand Gen Ads.
Advantages of using the Google Ads Editor 2.10
- Be better at targeting and controlling it
- Quick and smart creative workflows
- Use of AI tools to generate and automate the work
- Better insights, better decisions
- Bulk editing comes in handy
- Scale effortlessly and gain better results
What else has Google come up with?
Link Checker tool
With the Link checker tool, advertisers can quickly check Google Ads and the landing page across different campaigns and find out the broken links and fix them.
Target Cost Per Click for Demand Gen
This is used to gain more control over the amount you are paying for clicks. This works at the campaign level and ad group level.
Customer retention goal in Performance Max
This will help you retain the existing loyal customers instead of finding new ones.
Create 9:16 format videos
The vertical videos are the ones with better reach, who doesn’t like a full-screen video?
These videos are capable of performing better on platforms like YouTube and Instagram.
Custom lead form
Now you can create separate lead forms and indicate specific questions. This can drastically increase your conversion rates. By this way, users won’t find difficulty in filling out the entire thing.
Note: If you are a Mac user, to use the Google Ads Editor 2.9, you will need to have macOS 12 or over that.
Coming to an end, the Google Ads Editor 2.10 holds great features that help advertisers have greater control, better efficiency and a user-friendly experience across campaigns.
This update touches even the nooks and corners, from fixing those broken links to optimizing the campaign, which would help an advertiser perform well.
