Google has been bringing updates to ease the work of publishers in making them work faster, smarter and manage efficiently. Just like that, this time, Google has brought in new AI-powered tools and a real-time monetization feature in its Google Ad Manager and AdSense.
This will save a lot of time, optimize revenue and help in building a strong relationship.
Google’s new AI marks a clear shift toward automation, making publishers to spend less time on ad management.
Google’s AI-driven automation – a smarter, faster and safer way
Google Ads Smart Brand Safety
Based on the client’s brand, Google’s AI will clear off unwanted ads. This means there will be fewer manual reviews and very less chances of viewing inappropriate ads. This will help publishers maintain trustworthiness among their audience.
Generative AI Reporting
With Generative AI, publishers can simply raise queries about their performance for the week or even about the highest CPM for their ads. The Generative AI will instantly filter out the reports from the Google Ads Manager and will present them in a report.
With this new feature, publishers can turn any kind of data into a piece of cake.
Google Ads AI Help Guide
This is a tool that helps in onboarding, fixing and answering general queries. In this way, the publishers will be able to optimize accordingly and easily.
This is particularly for those publishers who have limited resources.
Monetize with Google’s Live CTV Solutions
Google has brought in a new feature that is the Live biddable CTV solution, in Google Ad Manager, allowing publishers to monetize on unpredictable events. These events can be of anything, like sports events or even an award ceremony. At this time, the ads will appear on a premium space in real time.
“Google Ad Manager’s live CTV solution allowed us to deliver high-quality streams of the FIFA Club World Cup to millions of fans globally, seamlessly transitioning between live matches and personalized ads and enabling us to monetize our premium, peak-viewership inventory.” Ronan McCarthy, SVP, Media Operations at DAZN – Google Ads
Google’s Buyer Direct feature – Deal directly with the buyer
This feature is a combined blend of modern advertising and traditional direct sales.
With this feature, the publishers and the advertisers can manage cross publisher frequency, have access to real-time reports and even simplify bills.
This helps advertisers execute campaigns more easily and in a more transparent way, which is beneficial to both the client and the audience.
Coming to an end, with these updates, advertisers will have to do less manual work, gain more accurate insights and better monetization.
This will let advertisers focus on creating engaging and better-quality content. If you are an advertiser finding it difficult to cope up with the changes for your clients, we are here to help you out. Feel free to contact us.
