Google introduced a new feature called the Google Ads Investment Strategy tool. This tool lets advertisers short term budget decisions based on a weekly performance outlook.
This feature was spotted in October 2025 and was seen to be available under the recommendations tab. This tool lets advertisers show the impact of performance due to budget changes.
The Google Ads Investment Strategy tool is not like those long-term planning tools. With this tool, you can focus on immediate results. This could be a saviour during promotional ads that go live during certain occasions or trend such as black Friday, cyber week, festive sales or seasonal campaigns.
Now, let us look into what the Google Ads Investment Strategy is.
What is Google Ads investment strategy?
This is an account level tool that exposes the impact of performance due to budget. Previously, the advertisers would have to review campaigns separately, but now with this tool, advertisers will be able to see all the budget-restricted campaigns in one place and can add or reduce budget accordingly.
How does the Google Ads Investment Strategy tool work?
To get started, the advertiser should choose a primary goal. This can be conversions, conversion value, or clicks. With this, Google will estimate the performance, making sure that the campaign is no longer restricted by budget. This tool is going to bring a huge shift in defining key metrics such as spend, conversions and ROAS.
When to use the Google Ads Investment Strategy tool?
As an advertiser, you can use the Google Ads Investment Strategy tool if the client is willing to allocate additional budget. For instance, let’s say $10,000 is the extra budget the client has allocated for the remainder of the month, you can choose between campaigns to spend.
With this tool, you can also choose which campaign should receive more budget for better performance. Advertisers will be able to review or adjust the Google recommendations and apply them with multiple budget scenarios before making the changes.
Difference between Investment Strategy and Performance Planner
Google Ads offers powerful planning tools to help advertisers make smarter budget and performance decisions. Two commonly used tools are the Performance Planner and the Investment Strategy. While both aim to improve results, they serve different purposes and timeframes.
The Google Ads Performance Planner is designed for long-term planning. It helps advertisers forecast campaign performance over several months, or even up to a year. This tool is suitable for setting annual or quarterly goals, planning budgets in advance, and understanding how changes in spend or bid strategies may impact conversions and overall performance over time.
On the other hand, the Google Ads Investment Strategy focuses on short-term opportunities. It is ideal for time-sensitive situations, such as seasonal promotions, sales events, sudden increases in demand, or when you want to quickly scale performance. This tool helps advertisers identify where additional budget can deliver immediate impact within a shorter timeframe.
Coming to an end, the Google Ads Investment Strategy tool is best if you want to revise short term spend with your performance. This tool can be a smarter choice when it comes to smarter budget decisions. Make sure to keep in mind that this tool is a complement and not a replacement.
