How Meta Engaged View Attribution Captures True Value of Video Ads

Engaged View Attribution

Have you ever wondered what happens after someone watches your video ad, but doesn’t click through? They might be intrigued, but busy. They might be interested, but distracted. They might even be halfway to conversion but need a little nudge. The video is left unfinished, leaving you with nothing but unanswered questions about their engagement. […]

Meta’s AI Features in the Spotlight: A New Era for Advertising Tech

Engaged View Attribution

Creating eye-catching ads for consumers is incredibly difficult—not anymore! Have you heard of Meta’s AI features for Advertising? NOPE!!! Let me introduce you to new advancements in Meta that will increase the returns on your campaigns. Is it nice to hear? Let’s take a closer look at what Meta AI features are and how they […]

Facebook Rolls out New Messaging Features in Instagram and Facebook Messenger

New Messaging Features Now Available on Instagram and Messenger About Facebook

The pandemic has brought a situation where the entire country is under lockdown and it is no safer to meet and chat in person. People have started to make use of social media more than ever, especially the Messenger app. People are making a way to stay connected with their friends and family through Messenger […]

Facebook Neighborhood: A New Way to Meet and Connect

Facebook Neighborhood Recommendations

Facebook is known for socialising but in recent days it has been helping many small-scale industries to sell their products and service through the Facebook marketplace. Many small-scale industries and small businesses have gained a lot of customers using the Facebook marketplace. In that way, now Facebook is planning to connect all its Local communities, […]

Facebook uses Feedback Driven Signals for Better News Feed Ranking

Facebook News Feed Ranking

Did you know Facebook has been taking surveys for the past two years? You might have also answered a few without your knowledge. Well, these feedbacks are to make improvements in the News feed rankings. Facebook has been working behind the scene in bringing valuable posts in News feeds from friends, groups and pages a […]

Facebook Live Shopping Friday | A New Way to Shop

A New Way to Shop

The pandemic has brought a major fall to many businesses. People also have been suffering in buying the products, even the regular ones from the market or through online platforms. Facebook has used this scenario to create its platform as a medium to sell products live. This will also help users to get clarity on […]

Top 7 Facebook Ads Features That Will Take Your Campaign to Better Heights

Facebook Ads features

Facebookis a social platform that gives many opportunities in growing your business using Facebook Ads. These Facebook Ads can be in many formats with a wider targeting option to choose from. Once upon a time, Facebook was only meant to make friends and unite families but now it has become a huge platform similar to […]