We live in a competitive world where everything is driven by competition and success. No one is ready to give a place for failure or repetition. If one method doesn’t go well, people would simply switch to new methods and adapt to new techniques so quickly.
There once was an option that has become essential now! No one needs the harder way but seeks the smarter ways. In search of smarter ways, the economy started to shift based on consumer behaviour and budget. In such choices, Snapchat comes in as a dark horse, marching towards success with real results on a lesser budget.
According to a study, “Snapchat achieved a 7.5% ROAS improvement while most platforms declined. And, for this cohort of advertisers, Snapchat had the lowest CPA across all platforms.”- Snapchat Business
Source: Snapchat Business
What makes Snapchat a winning platform for advertisers?
The study is based on approximately 20,000 e-commerce brands that spend nearly $3 billion across multiple digital platforms. In that study, it is found that Snapchat seems to have less ad spend but more returns when compared to other platforms.
When there was a decline in other platforms, Snapchat rose up and gave 7.5% of returns and a very low CPA.
“It’s critical advertisers pay close attention to efficiency in today’s ever-evolving landscape,” said Anthony DelPizzo, Director of Product Marketing, from Triple Whale. “Snapchat’s 7.5% improvement makes it a standout opportunity.”– Snapchat Business
Snapchat: A platform that is up for a race
One might think that Snapchat is for texting and selfies, but they have proved that they are much more than that. This is a platform not just for Gen Z but for brands that have the fire in them to grow.
This platform holds the three pillars that are essential for modern e-commerce brand success, which are creativity, community and influence.
Apparel brands gain better ROAS
If you have clients who own apparel or clothing/ fashion businesses, then this is one of the best choices to make when choosing Snapchat ads.
You might wonder, how do they even thrive better on Snapchat?
They have visual storytelling, one of the most powerful weapons in gaining audience attention.
The consumer behaviour in Snapchat
According to the 2025 Snapchat Generation Report, daily snap users play a major role in sharing what they have purchased, posting feedback and getting opinions from friends about products. We might think those who snap and text are simultaneously purchasing something, on the other hand.
The study also revealed that the Average Order Value (AOV) is higher on Snapchat than on other platforms.
This proved that when the shopping experience is good, it tempts customers to purchase more.
Better tools, lesser spending with Snapchat
With real-time attributes, advertisers can easily track the performance of the Snapchat ads. The Snapchat ads also come with tools to measure metrics such as ROAS, CPA, Average Order Value and new customer revenue.
When friends become loyal customers
Snapchat had it coming, but didn’t want to show off. Even their tagline is “we’re all about friends,” indeed a clever one.
They focus on bringing friends together and in parallel, they are building an empire for advertisers and for brands.
Coming to an end, this is one of the most efficient place if you have clients who want to have better returns on a minimal budget.
This platform is not a choice but a necessity. If you are someone who likes this concept, yet don’t know where to start. Well! We are here to help you.
