How to use device bid adjustments

device bid adjustments

Google provides the ability to adjust bids on a device level. This means we can set bid levels for individual device types like desktops, tablets, and smartphones. We can choose to advertise only on a single device or we can select certain increase/decrease percentages for specific devices. Need for Device Bid Adjustments To optimize the […]

How Does Keyword Refinement Add Value To Your Google Ads Campaign?

campaign keyword refinement

Keywords are the bedrock of PPC advertising. Effectively organizing and managing your keywords improves your PPC strategy. When people are searching for any service or product, your keywords are used to match your ads with that search term. Choosing relevant, better-performing keywords for your advertising campaign can help you reach the right customers you want […]

5 Focusing Points For Landing Page Audit

landing page audit

A landing page is a webpage where people end up after they click an ad. Most people spend more time auditing and analyzing PPC campaigns or some other marketing efforts. But it’s equally important to make sure that your landing pages are set up to succeed. Auditing the landing pages is a vital part of […]

Bing’s Revamp: Will it be a Game Changer for the Future of Search Engines Technology?

Bing AI powered version

Search Engines have become an integral part of our daily lives, with a growing number of people relying on them to find information and assistance on a vast array of subjects. It has become an increasingly popular platform for advertisers to showcase their brands and connect with potential customers. Search engine advertising has grown significantly […]

What are Google’s Call-Only Ads?

call only ads

Google’s call-only ads are ads that can only appear on devices that make calls when the ad gets clicked. In general, whenever the ad gets clicked by the user it redirects the user to the webpage of the specific site. But in call-only ads whenever the user clicks the ad it makes a call to […]