I’m a Project Coordinator working across SEO, PPC, and GEO. My journey into digital marketing wasn’t exactly planned. With a B.E. in Electronics and Communication Engineering, I initially thought my career would take me down a completely different path. But curiosity led me into digital marketing, and somewhere along the way, I found myself enjoying it more than I expected. What keeps me interested is that there’s always something new to learn. I work across SEO, paid advertising, and Generative Engine Optimization, and I enjoy keeping up with how search is changing, especially with AI becoming a bigger part of the way people find information and businesses online. Writing has also become an important part of my work. Outside of work, I’m a big movie and series fan. Watching a good movie or getting hooked on a new series is one of my favorite ways to unwind. One experience I still remember from school is hosting our annual day. Being on stage and speaking in front of an audience was both exciting and a little nerve-racking, but it helped me become more confident and comfortable communicating with people. I’m still learning, exploring, and discovering where this journey in digital marketing will take me next.