Our targeted adjustments significantly decreased the cost per conversion, surpassing client expectations

Reduced Cost/Conv. using Automated Bid Strategy

Top 5 Primary Keywords;

The Challenge We Faced:

The client’s Google Ads campaign was achieving satisfactory conversions, but the cost per conversion was excessively high in certain months. They tasked us with reducing this cost to meet their financial objectives.

What We Have Done:

At @whiteDigital, we conducted a thorough analysis of the client’s ad account, conversion actions, and campaigns. Our investigation revealed that the primary issue was the manual bid strategy being employed. Based on these insights, we designed an experiment campaign utilizing the target CPA bid strategy. Within the first month, this adjustment resulted in a significant reduction in cost per conversion, bringing it below the client’s target and the client is happy now.

What We Achieved:

Our targeted adjustments significantly decreased the cost per conversion, surpassing client expectations and showcasing our commitment to efficient advertising solutions.

Account Manager: Jenics - Senior Paid Media Strategist
Client Dedicated Manager: Aravind
Support Staff: Jijo, Jenisha, Reegan, Akshaya
Expert Audit: Kolappan
Quality Check: Afexena
Tools Used:
- Google Ads Campaign Manager
- Keyword Planner
- GA4
- Performance Planner
- Ahref
- EzyPMS Account Management Tool
- SIM CRM
- Ads Editor
- Google Ads API (Internal Search Term Analysis & Bid Management Tool).

Google Ads Campaign Manager
Keyword Planner
GA4
Performance Planner
Ahref
EzyPMS Account Management Tool
SIM CRM
Ads Editor
Google Ads API (Internal Search Term Analysis & Bid Management Tool).