Achieved 54% increase in conversions for florist business on Google Ads, with conversions rising from 123 to 190

Florist in Green Bay, Wisconsin - Achieved an increase in conversions while reducing the cost per conversion.

Top 5 Primary Keywords;

The Challenge We Faced:

Florist businesses deal with tough competition, especially during peak seasons like Valentine’s or Mother’s Day, which hikes up advertising costs on Google Ads. Additionally, the varying demand for flowers makes it hard to maintain a consistent advertising strategy.

What We Have Done:

At whiteDigital, we analyzed business trends and aligned campaigns with seasonal variations for improved outcomes. By strategically targeting specific geographic areas to reach local or regional customers and ensuring ad relevance and visibility, we optimized our approach. Through meticulous keyword selection, ad targeting, and budget management, we fine-tuned the ad account to drive better results.

What We Achieved:

Through our optimization efforts, we’ve seen a remarkable 54% increase in conversions for florist business on Google Ads, with conversions rising from 123 to 190. Simultaneously, the cost per conversion has decreased. These results highlight the success of our strategic approach in maximizing conversions while managing advertising costs efficiently.

Account Manager: Milcah, Paid Advertising Expert
Client Dedicated Manager: Arun
Support Staff: Jenisha, Akshaya, Reegan
Expert Audit: Afexena
Quality Check: Justin
Tools Used:
- Google Ads Campaign Manager
- Keyword Planner
- GA4, Performance Planner
- EzyPMS Account Management Tool
- SIM CRM, Ads Editor
- Google Ads API (Internal Search Term Analysis & Bid Management Tool).

Google Ads Campaign Manager
Keyword Planner
GA4, Performance Planner
EzyPMS Account Management Tool
SIM CRM, Ads Editor
Google Ads API (Internal Search Term Analysis & Bid Management Tool).