Market Research – We analyze your business, do a market research on the current trends and determine the CPA (Cost Per Acquisition), CPL (Cost Per Lead) and Cost Per Sales. We also analyze the brand position to allocate budget for brand positioning. In-depth analysis on targeted audience for demographics, location, income range, customer persona and various other factors related to your business.
Competitor Analysis – Identify competitors in the nearby locations, their advertising tactics, their average CPC and channels they advertise on.
AI Based Keyword Analysis – Artificial Intelligence based keyword analysis based on the historical data, buyer persona, seasonal trends etc. Identify new relevant & highly converting keywords for winning PPC campaign management.
Compelling Ad Creative – Create compelling ad creative, test and optimize ad creative with user data for best performance.
A/B, Multivariate Testing – Create multiple landing pages for different sections and do A/B & Multivariate testing for best results as and when required.
Manual Bid Adjustment – Keyword level bid adjustment based on new searches, search behavior & conversions. An experienced PPC expert decides on the bids for top positions for the high performing keywords.
Re-Targeting – Create remarketing campaigns to target potential customers who had shown interest in your business.
Device Targeting – Identify the best performing devices & channels for PPC campaigns to target the potential buyers.
Monitor Ads – Constant monitoring and testing of ads for improved performance with highest ROI.
Performance Reporting – Weekly & Monthly PPC campaign reporting with actionable insights for
- Adspend for PPC Campaigns across Various Channels.
- Impressions for PPC Campaigns & Ads.
- CTR (Click Through Rate) for PPC Campaign & Ad Group Level.
- ROI from Various PPC Campaigns & Channels.
- PPC Campaign & Ad Group Negative Keywords
- Campaign New Keywords
Apart from being an award winning Google Premier Partner Agency, we adapt a blue ocean strategy focusing on profitable keywords which are discovered through human intelligence with the aid of Artificial Intelligence. We work closely with Google on every campaign management adapting to the new trends and make use of the latest exclusive research data from Google.
Currently we offer FREE PPC campaign evaluation to existing PPC accounts and FREE PPC Campaign Setup to new accounts. We offer a No Obligation 30 minutes initial PPC campaign consultation to understand client needs and advise them accordingly. This comes no strings attached. Also we offer the best AdWords management rates.
whiteDigital is a 15 year old, siliconindia Honored, NASSCOM ACCREDITED, ISO CERTIFIED, Google Premier Partner Agency in India.
Just contact us and we will get back to you in 24 hours with the details.