Google is back from Mars with its intuitively revamped algorithmic update, The Google Panda 4.1, which is a successor of Google Panda 4.0 released on May 20, 2014 which impacted 7.5% of English queries on the Google Search. So what does this new update have for us? Aliens!? Or angels!? Or both!? Let’s find it out straightaway!
Google Panda 4.1 – Delivering Quality to Visitors across the Web
As the tag entails, it’s evident what this new update beholds for the entire users of the web. Google’s prime objective is to rank the websites based on the users’ behaviour towards a particular website. For instance, Person ‘X’ searches for a concept on Google with a relevant query but got into a website ‘A’ which doesn’t add to his/her expectation or requirement, and subsequently he/she will abandon it and perform another search, maybe using the already used query or a slightly modified one of the same query and lands into another Website ‘B’. This is where Google Panda 4.1 takes its toll by considering the former website ‘A’ as poor quality website and it will be ranked negatively, losing a point by 1 and if Website ‘B’ serves to the favour of the user, it will be considered as a high quality website and will be ranked positively, adding a point by 1. Based on these signals, points are assigned after careful observation for delivering the top quality user experience.
Google Panda 4.1 – Points Based Algometric System
- Gain Google Ranking by 1 if user Search Google and found the right answer to his query.
- Lose Google Ranking by 1 if user Search Google and did not find the right answer to his query and immediately returned back to Google to try searching again.
Panda 4.1 — Google’s 27th Panda Update – Redefining Quality!
What does this have to do with Digital Market?
Talking of ‘high quality’ and ‘poor quality’ in rating websites, does it actually cover the wide spectrum of the digital world is a question to ponder. Google of course has intuitive processes in determining how a page should rank on the SERP relevant to the search queries and lots of factors are taken into accord for an effective ranking. So websites having poor quality contents, keyword-mismatch contents, poor page speed, etc. were taken off the SERP.
But, it’s not the same anymore with Google’s new update, the Panda 4.1 since the user’s behavior towards the particular website’s page concludes the ranking of websites. Hence these signals are based on several factors such as CTR (Click Through Rate on SERP), Time Spend (on a specific website), Result Aversion (returning back to SERP after on page), etc. Concerning online businesses, websites having thin or poor contents are filtered and penalized by Google. Hence this has become more challenging in the digital market which requires insightful solutions to get the websites back on track in the competitive market. So does this give room to exhaustive Content Research and Keyword Research? Little do we know unless Google Panda 4.1 clutches its claws on all of us and we are sure to witness it in the days to come!
Have a look at what Google’s Pierre Far said about Google Panda 4.1 on Google +
Pierre Far is a Webmaster Trends Analyst at Google
At extant, Google is slowly rolling out the Google Panda 4.1 and it takes time to see massive impacts. So it’s best not to judge that you are safe and settle on your “Comfort Zone” without having to assess yourself.
P.S.: Be prepared, for what has to come is Panda, the tremor lies beneath its claws!
Tags: Algorithm, Digital Market, Google Update, Panda 4.1, Points based Metric