Industry Insights

Google Expands Bidding to Call Extension

Google Expands Bidding to Call Extension
Recently, Google AdWords has launched a New Interface with an assortment of fresh features including, Call Bid Adjustments. Previously, Call Extensions were not shown very often in the Search Ads, as it depends on the ad rank. Now, to show this call extension frequently in the search Ads, Google... read more

All You Need To Know About PLAs In Google AdWords

Did you know that most explorers in Google always scan for the relevancy in results before proceeding on to read the whole piece of information? In fact, the explorer would not even read the content if there is no instant signaling. This scanning behavior of the reader is the reason which makes ... read more

Why Is It Essential To Work With A Google AdWords Certified Agency In India For Your PPC Needs?

Why Is It Essential To Work With A Google AdWords Certified Agency In India For Your PPC Needs?
In the digital era, PPC has established itself as one of the best platforms for online advertising.  It has gradually progressed itself to become a vital part of the digital advertising channel that in due course, even digital marketing experts and successful entrepreneurs, recommend it as the appr... read more

Case Study: Google Penalty Recovery

Case Study: Google Penalty Recovery
Project in a nutshell: Here we present to you the success story of how we revoked the Google Manual Penalty for www.smartincomeprotection.com.au. Below is the snippet view of the whole story : Name of the company Smart Income Protection Penalty Type Manual Reason Unnatural Links... read more

Local Business SEO Tips for NAP Consistency

Local Business SEO Tips for NAP Consistency
Local SEO can be a tricky subject. However, it is important to note that search engines always depend upon trust. Consistent local citations will always ensure that your business turns up well ahead in search engine rankings. However, many businesses are found to have conflicting addresses, phone nu... read more

How we got top positions for carpet cleaning company in Gloucester in 3 months

How we got top positions for carpet cleaning company in Gloucester in 3 months
The Background: The major purpose of Local Business SEO is to help the Local business website ranked on top of SERP’s for local searches across devices especially smartphones which contributes the major chunk of search traffic. This case study reveals our analysis, strategy, implementation and... read more

How we ranked www.dentalimplantscost.com on the 1st Position in Google for Dental Searches in Sydney / Melbourne May 27, 2015

How we ranked www.dentalimplantscost.com on the 1st Position in Google for Dental Searches in Sydney / Melbourne May 27, 2015
Online Presence for a Local Business is very important to acquire a steady customer base. This could take you from nothing to everything. The online visibility could fetch more leads/customers, increase the revenue and maximize the ROI. Here we present the Local Business strategy that helped ... read more

Social to-dos for local businesses

Social to-dos for local businesses
Regardless of whether you are in the early stages of your start-up’s social strategy or have been into social marketing for a long time now, there is just one universal truth to know. According to industry statistics, around 80% of all local businesses today seek social platforms to drive busi... read more

Search Marketing Trends of 2015

Search Marketing Trends of 2015
The year 2015 has seen and heard so much about the emergence of mobile responsiveness and content marketing from marketers across the world. And in the whole buzz, we have almost forgotten the significance of search advertising. The number of smart phone users have increased so much that one cannot ... read more

International Quotography #008

International Quotography #008
Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection. – Beth Comstock