Google and GoDaddy team up|For Better Reach and Online Sales for Small Businesses

By Shermy
Google and GoDaddy team up

Google has been integrating with many e-commerce platforms with the motive of helping businesses to reach more audiences across the Google platform. In that way now, Google has teamed up with GoDaddy to help small businesses gain better reach and sales.

GoDaddy integrates with Google

Now the GoDaddy user products can be showcased across the Google platform which will help them in connecting with more customers for free of cost. This will increase the opportunity in reaching more audiences and grow better online sales. This will be more useful for the GoDaddy users to scale their business and reach more customers through Google.

"We welcome GoDaddy online store customers to more easily integrate their product inventory across Google at no additional cost. This means that GoDaddy merchants can now get discovered across Search, Shopping, Image Search and YouTube in just a few clicks." - Google

With this integration, shoppers will have more choices and can build a better connection with brands.

"Our customers' success is our core motivation; we know that providing powerful ways to engage large buyer audiences is a key driver." - GoDaddy Vice President Commerce Products, Greg Goldfarb.

Now GoDaddy customers can display their products both on the GoDaddy site and on Google. They can also create Google Merchant Centre Account and sync their product catalogue and create free product listing on Google.

In this way, the users will be able to create Google Smart Shopping campaigns that will maximize their conversion value across Google that improves the growth of sales.

Benefits involved in this partnership

The GoDaddy customers will have the following benefits out of this partnership and they include,

  • Their products can be discovered across the Google platform.
  • Google has provided them with the eligibility of free listing
  • The GoDaddy customers are eligible for promoting products via Smart Shopping campaigns.
  • In the press release, GoDaddy mentioned that those who create Smart Shopping campaigns are eligible for the $150 ad credit that is being provided.

Who is eligible for enjoying the benefits from the integration?

There is no specification by Google or by GoDaddy saying the eligibility for making use of the benefits.

"Expanding our work with Google simplifies creating an e-commerce presence across Google surfaces and jumpstarts sales momentum by leveraging their best in class automated advertising solutions."

"We are working hard to build an open and healthy commerce ecosystem where businesses and their products are easily discoverable, and where shoppers have the most choice," said Adrian Maharaj, Google Director of Channel Partnerships. "By teaming up with GoDaddy, we are able to give even more merchants a way to get discovered across Google surfaces." - GoDaddy

Coming to an end, Google keeps integrating with many e-commerce platforms for the goodness of its customers and the goodness of small scale businesses and other businesses to gain better reach and online sales as well.

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