Easier resubmissions and appeals for Disapproved or Limited Ads - Google Ads update?

By Shermy
Easier resubmissions and appeals forDisapproved or Limited Ads – Google Ads update?

Google Ads introducing a new feature that enables advertisers to appeal policy decisions directly in Google Ads. The advertising policy exists to ensure high quality ads are served across the platform. But sometimes the same policy disapproves the ads of advertisers with good intentions. To empower every business to get their ads up as soon as possible the new feature allows advertisers to resubmit the ad immediately after fixing the policy issue.

"Our advertising policies exist in order to protect users, advertisers and publishers from bad actors and ensure only high-quality ads are served across our platforms. But we understand that sometimes well-intentioned advertisers make honest mistakes, and we want to empower every business to get their ads up as soon as possible." Say's Google.

Direct Appeal Policy – Google Ads

According to the new feature resubmission of the ad, the advertisers can resubmit an ad immediately after fixing the policy issue. Advertisers no need to leave Google Ads interface for appealing against the decisions.

Hover over a disapproved or limited ad, to see whether the ad is eligible for approval. If it so, appeal link will appear.

Direct Appeal Policy – Google Ads

Until now, advertisers required to go through our support team to appeal a policy decision. But now, the new feature allows resubmitting an ad quickly and monitors the status by simply hover over the ad. Similarly, the status can be monitor after submitting the ad for an appeal.

Google Ads update

Due to the evolving Covid-19 situation, appeals will take longer than usual as Google says,

"An important note: We've been taking action to protect the health of our team members during the evolving COVID-19 situation and reduce the need for people to come into our offices. As a result, we are currently experiencing longer than usual times to process appeals of ad disapprovals. We encourage you to use the self-service tools described above during this time, so you can resubmit or appeal a decision directly within Google Ads without contacting customer support."

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